L’Oréal Masterclass: Craft the Future of Luxury Fragrance

Join us for an exclusive Brandstorm Masterclass with Charles Finaz de Villaine, President of Ralph Lauren Fragrances, and discover the magic behind creating a viral fragrance.  Come behind the scenes of the groundbreaking Ralph’s Club fragrance launch, exploring every strategic step from concept to its iconic debut with Ralph Lauren Global Ambassador, Usher.This is your chance to learn how a winning luxury fragrance comes to life, directly connecting to Brandstorm’s four playing fields: Product Craftsmanship, Tech & Science, Omni-Experience, and Advocacy. Uncover the secrets to innovation, storytelling, and market success in luxury beauty. Don’t miss this opportunity to fuel your Brandstorm ideas and craft the future of luxury fragrance!Register for Brandstorm, the world’s largest youth innovation competition today! Visit www.brandstorm.loreal.com