The AI-Driven Future of PR Presented by
Susan Oguche
Founder and Principal, Brillance Communications
Former Chief Communications Officer, NBA Cleveland Cavaliers
Learn how AI is transforming public relations, strategic communication, and the skills needed to compete in a fast-evolving industry landscape.
Topics include:
Lessons in building a bold big brand career path (Nike, P&G, Abbott, NBA) AI impact, trends, and trends
AI-powered PR applications in writing, content generation, media relations, communication strategy, crisis management, productivity
Real-world AI campaign wins and fails Common AI myths, risks, and limitations
The human advantage: storytelling, audience connection, ethical judgment, editing, authenticity
The future PR career skill set: AI literacy, prompt engineering, data-driven strategy, and human creativity
Hosted by: UNC Hussman School of Journalism and Media
Online Location: https://unc.zoom.us/my/lorrabrown
Additional Information can be found at: https://heellife.unc.edu/event/11736596